The mobile phone made of platinum and black ceramic has a sapphire crystal display and a scroll key made of a diamond. The most expensive model in the shop in Tokyo's Ginza district costs ¥6 million.
Some models in the lineup, including cell phones made of titanium, gold and ceramic, are displayed in showcases, as if this were a jewelry shop.
Vertu, a luxury brand of Finnish cell phone giant Nokia, opened its first flagship store in Japan on Feb. 19. The shop, which occupies the entire four-story 329-sq.-meter building, is Nokia's 19th flagship store worldwide. It comes almost 11 years after Vertu was created and went on sale at boutiques, luxury watch shops, jewelry shops and department stores in 50 countries.