The Tokyo International Anime Fair 2009 kicked off Wednesday to a cheerful start, featuring a mix of both domestic and overseas companies presenting their newest products and exploring new marketing methods ranging from "anime" tourism to online broadcasting.
The four-day event, open to the public Friday and Saturday, has brought together 255 animation-related companies and organizations — 56 from overseas — spread across 759 booths at Tokyo Big Sight.
The festival's organizers expect total turnout for the four days to reach more than 130,000 this year, surpassing last year's record 126,622.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.