Oriental Land Co., the operator of Tokyo's Disney theme parks, is targeting wealthy Chinese and other overseas tourists to maintain growth as Japan's declining birthrate cuts its domestic market.
Overseas visitors to the company's Disneyland and DisneySea resorts may rise as much as 22 percent to 1.3 million over the next three years, Executive Vice President Akio Nagaoka said.
With Japan's aging population and its economy in recession, Oriental Land is increasing overseas marketing and working with travel operators to arrange package tours to its resorts. Visitors from abroad currently account for 4.2 percent of customers.