Some 2,500 tourists were on hand to watch as 22-year-old bride Noriko Kageyama and groom Takanori Nakazawa paraded through the streets of Inawashiro town in Fukushima Prefecture one Saturday in June.
Wearing traditional black kimono with "tsunokakushi" white bride's hood, Kageyama, who was born and raised in the neighboring town of Miharu, and Nakazawa were accompanied by about 50 volunteers in formal kimono, some carrying boxes of presents for the new household.
On the 2-km journey, neighbors and relatives shouted congratulations, while the leader of the entourage responded with a folk song of the Aizu region.