The world's most coveted kitty wears just a bow, doesn't have a mouth to feed and has never been in trouble.
Mickey Mouse, make way for Hello Kitty, Japan's iconic character that has wooed the world by storm. Nobody can explain why the simply drawn feline has become a global darling, the epitome of the cul ture of "kawaii" (cute).
But one thing's for sure. Hello Kitty is not just for kids. Adults, particularly women, have expanded the fan base.