Mazda Motor Corp. rolled out its fully revamped Demio compact Thursday, hoping that its best-selling car, remodeled for the first time in five years, will put the brakes on plunging domestic car sales.
Mazda is also banking on the new Demio to help it attain its midterm business target of selling 1.6 million vehicles worldwide in the 2010 business year, which ends in March 2011.
"Since its initial launch in 1996, the Demio's cumulative sales have exceeded 1 million and it has become one of Mazda's core models," Mazda Chief Executive Officer Kazuhisa Imaki said in Tokyo.
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