"When I started the business, people told me 'Ben, you're crazy, it's too expensive,' " he said. "But our buyers were saying the opposite: 'Ben, you're crazy. Why is it so cheap?' " suggesting properties in the area are still underpriced compared with overseas ski resorts.

After the 9/11 attacks in the United States in 2001, Australian skiers started coming to Niseko to hit its powder snow slopes and avoid any security concerns involved in going to the United States and Europe. In the past, overseas skiers tended to avoid Japan, believing it too expensive and too difficult because of the language barrier.

One reason Niseko attracts Australian skiers in particular is because the time differential with Japan is only an hour, and there are direct flights between Sapporo and major Australian cities, including Sydney, in the winter.