Sony Corp. on Wednesday took the wraps off its new Bravia flat-panel televisions for the domestic market, hoping to consolidate a recovery in its mainstay electronics business during the yearend sales competition.
Sony, reeling recently from problems over its computer lithium-ion batteries, believes the continued success of the Bravia brand, launched last September, is vital for the company to make a full recovery in its mainstay products.
Sony came out with 11 new Bravia models, which it says feature higher quality pictures, better color and improved design.
Nine of the TVs have liquid crystal display screens and two others are rear-projection types.
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