Unlike other airlines that target business travelers using metropolises such as Tokyo or Osaka, Continental Airlines Inc. aims to focus on leisure travelers from regional cities, the leader of the airline's Asian operations said in an interview with The Japan Times.

"We have a vision of creating the 'hometown carrier concept' " to get a preference, Mark Erwin, president of Continental Airline's Asia-Pacific division, said during a recent visit to Tokyo.

Only a few international carriers serve regional airports in Japan, forcing most overseas-bound travelers to use Narita airport outside Tokyo, Kansai International Airport near Osaka or Central (Chubu) International Airport near Nagoya.