Mitsukoshi Ltd. and Shochiku Co. said Tuesday they will form a business alliance to develop kabuki-related products.
The department store chain and Japan's major movie distributing firm will jointly set up a project team to share their strategies on the kabuki business, including developing souvenirs, planning play-watching trips and selling play tickets to customers of each company.
Shochiku has positioned the traditional performing art as its core business since its foundation in 1920, while Mitsukoshi has been organizing various kabuki events with the film distributor's support since 1946.