Ten new All Nippon Airways uniforms have gone missing after they were used to shoot a TV commercial May 11 and 12, and the airline, fearing possible misuse, plans to report the case to police if they are not returned in another week, ANA said Tuesday.

ANA said it lent out 100 cabin crew and 100 ground staff uniforms to Dentsu Tec Inc., which was in charge of producing the commercial to promote the airline's new uniforms adopted May 1 and its new terminal at Tokyo's Haneda airport.

The airline said it hasn't broadcast the commercial, which cost millions of yen to produce, because of the incident.