Tartan, paisley and geometric patterns in red, blue and other colors are catching the eyes of young shoppers in the men's clothing section of Mitsukoshi Ltd.'s Ginza store.
But the flashy fashions attracting their gaze aren't on ties, trousers or handkerchiefs. They're on loincloths.
"Fundoshi," traditional loincloths that went out of fashion decades ago, are worn only rarely today, usually by elderly men.