Members of the International Air Transport Association gathered Monday in Tokyo to find ways to survive high fuel prices and severe price competition.

The IATA is an industry body grouping some 265 airlines worldwide. Its annual two-day conference is held so the global aviation industry can come together and discuss its current progress and future challenges.

This is the first time the IATA has met in Tokyo in 46 years. And the challenge couldn't be greater: How to turn the global aviation business into a low-cost industry.