When Xia Sheng goes shopping for mobile phones, TV sets and other electronics goods he always checks the country of origin on the product in question.
If the product comes from Japan, the graduate student at Beijing International Studies University will not buy it unless he is sure no alternative offers the same quality at an equal price.
"My principle is, if I don't have to buy it, I won't buy it," he said. "History and Japan's attitude make a lot of Chinese people dissatisfied."
His only Japanese possession is a Sony Walkman.