For nonplayers, it might be hard to imagine just how much golfers desire to hit a longer shot.
So makers of clubs, if they hope to get golfers to buy their products instead of those of their rivals, have no choice but to promise a longer carry.
But the way makers provide a longer carry is changing ahead of a planned change in golf rules, industry people say. Developing a new mix of materials is one way; customizing clubs is another.
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