Fukusuke Corp. has named noted fashion buyer Yukio Fujimaki as president of the time-honored sock maker, which is undergoing court-supervised rehabilitation, company officials said Wednesday.

The appointment of Fujimaki will take effect Oct. 1 when investment firm MKS Partners Ltd. takes over Fukusuke's business, they said.

The company filed for court protection from creditors in June with debts of 42.6 billion yen.

Fujimaki joined department store operator Isetan Co. in 1982 after graduating from Sophia University in Tokyo.

He also worked for branded handbag retailer Kitamura Co., where he served as senior managing director before quitting earlier this month.

A popular speaker at fashion industry seminars, Fujimaki is known for creating branding concepts based on his long experience as a fashion buyer.

MKS Partners will maintain the corporate and brand name of Fukusuke, established in 1882 and based in Sakai, Osaka Prefecture.