Sony Corp. unveiled a range of high-end digital electronics products Tuesday in a bid to empower its brand and differentiate itself from its cheaper Asian rivals.
The electronics and entertainment giant will begin selling the Qualia product line in Japan this month, including a 380,000 yen digital camera the size of a disposable lighter and a 2.4 million yen home-theater projector.
It will launch the line in the United States and Europe soon, but the dates have yet to be set, the company said.