A potential revolution within the gaming industry fell apart Thursday, with Sega Corp. announcing it has scrapped integration talks with Sammy Corp. and video game maker Namco Ltd. saying it has dropped a merger proposal submitted to Sega.

With other Sega suitors anxiously watching developments, Sega President Hideki Sato was evasive on the specifics of why the deal with Sammy fell through. He only said there were differences of opinions over the structure of the merged entity.

"Sammy President (Hajime) Satomi and I tried to bridge the philosophical gaps, but eventually we both agreed that we could not fix them," Sato told a hastily arranged news conference.