With the success of the Toyota Prius, a gasoline-electric hybrid compact that debuted in 1997, such models have become a major focus of an automotive industry eager to clear tougher environmental regulations and improve its image.

Following the path of carmakers, minivehicle and truck manufacturers are also getting on the hybrid vehicle bandwagon, providing greater choices to consumers.

"Hybrid vehicles can become attractive for customers seeking something new," said Seiji Sugiura, an industrial analyst at Nomura Securities Co.