Newly appointed executives of the government's planned industrial revival body delivered a zealous sales pitch Friday, urging banks to sell to the entity loans extended to debt-laden firms as soon as possible.

"My message to banks and their borrowers is: 'Think of what you can do for the next generation, and come to us for advice right now,' " said Shinjiro Takagi, who is to chair an experts' committee tasked with choosing firms that will be rescued by the planned Industrial Revitalization Corp.

The entity is accepting inquiries ahead of the official start of operations next month.