The market for "chuhai" cocktails is exploding in size, and producers are waging ad campaigns emphasizing low prices and quality ingredients such as fruit juice.
Once thought of as a drink for middle-aged men, ads for chuhai are now targeting women and younger men.
"Our estimate is that young men and women consume almost half of all chuhai produced," said an official at a major beer brewer that diversified into the beverage.
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