Adidas Japan K.K. and Waseda University said Thursday they have agreed to form a comprehensive tieup in the sports business, the first alliance of its kind in Japan between a corporation and a university.
The alliance will cover mainly three areas -- sports promotion, academic research, and development of licensed products -- with a view to developing sports as a whole, they said in a news release.
Adidas Japan is the Japanese unit of German sportswear manufacturer Adidas-Salomon AG.
In the academic field, Adidas Japan and Waseda will jointly develop sports-related products and conduct medical research.
Adidas said it aims to focus on "the college brand business."
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.