SHIZUOKA — Shunsaku Tamiya's great passion is trying to coax today's high-tech savvy kids into embracing the low-tech world of scale models.
"Nowadays, kids have so many other interesting things to hold their attention, and they don't enjoy making scale models," said the 67-year-old president of scale model manufacturer Tamiya Inc.
Having grown up in the poverty-stricken war days, when children were entertained by the simple joys of handcraft, he has good reasons to be nostalgic. Yet, merely reflecting on yesteryear is not his style. "It's no use lamenting, we have to adapt to the changes of the times to survive," he said.