In an effort to capitalize on the Golden Week holiday period, many department stores across the country are targeting preteen and early teen girls with a series of brand-name clothing promotions, fashion shows and makeup classes.
The girls will be faced with an array of brand-name shirts in loud colors such as dark pink, yellow and sky blue, along with quieter-colored frilled skirts akin to those currently in vogue among young women.
The events will illustrate the growing niche market for girls in the 9-15 age bracket. These customers have traditionally been included in the "kids" fashion category.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.