The Japanese compact disc market is finally showing signs of recovery, but only after manufacturers set their sights on a different demographic -- those aged between 30 and 60.
People in the recording industry have long grumbled about poor sales, about youth buying cell phones rather than music and how visitors to music shops merely browse rather than reach for their wallets.
Realizing that people in their late teens and early 20s were not pushing up sales, the recording industry started producing and marketing CDs aimed at older generations.