Kyoji Takenaka, the incoming president of Fuji Heavy Industries Ltd., is determined to make the company a full-fledged global player with "premium brand" vehicles.

"Our people share a keen sense of curiosity and I believe we need to further polish and utilize (this corporate culture) to make our company a more aggressive player," he said in a recent interview.

Takenaka, 54, will become president and chief operating officer of the firm following formal approval at a June 27 shareholders' meeting, outstripping 25 executives who had been senior to him.