Outdoor goods outfitter Coleman Co. celebrates its 100th anniversary this year, a landmark that company official Brian Rawson attributes to the firm's sustained ability to adapt to consumer needs.
"We have always tried to make sure we define our business correctly," said Rawson, vice president of marketing and brand management at Coleman. "There are many brands who have not done so and died."
W.C. Coleman started the Kansas-based company in 1901 with a legendary product known as the Efficient Lamp, which provided households with light before the days of electricity.