Young women browse through vogue clothes, leather jackets, accessories, wigs and colorful lingerie displayed at about 50 booths in Tondemun Sijan, a new fashion market in Tokyo's Shibuya Ward.

Though it may look like just another cluster of fashion boutiques, it's a bit noisier and the atmosphere a bit more charged -- it's not the background music, but the chatter of haggling between customers and shop clerks.

Tondemun Sijan, set up on the third and fourth floors of Parco Quatro, is modeled after South Korea's largest fashion wholesale-retail area, known as Dongdaemun Market, where customers negotiate prices with shopkeepers.