As we search for bigger thrills and harder adrenaline rushes, more and more people are pursuing a break from the norm with "extreme" sports.
The media have jumped on the bandwagon and all the paraphernalia that comes with it. TV programs typically feature the young and hip pushing their bodies to the limit to a thumping bass-laden soundtrack -- and managing to make it look effortless.
Let's face it, extreme is cool.
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