The advent of the Internet age is bringing new opportunities not only to electronic venture businesses but also to companies in traditional industries.
For the auto industry, the Net is offering new ways to approach individual consumers, according to Terry Johnsson, chief of Asian operations for e-GM, the independent electronic commerce unit of General Motors Corp.
Launched in August 1999, e-GM is tasked with coordinating and integrating GM's global electronic commerce activities, thereby transforming the world's largest automaker into a global e-business enterprise.