said Friday that it is considering establishing a planning company to enter the digital broadcasting business using an advanced communications satellite.

The company, however, denied media reports that the new business will be centered on an alliance with Japan Satellite Broadcasting Inc. (Wowow).

"It's true that we're interested in a business chance in communications satellites. But we're not interested in (an alliance with) Wowow," said NTV President Seiichiro Ujiie during a hastily convened press conference in Tokyo.

"If Wowow wants to join our (planned) consortium, that would be a different story. But it's totally impossible that we and Wowow alone will (launch the satellite business)," Ujiie said.