Competition in the newspaper industry is intensifying, and The Asian Wall Street Journal, as part of efforts to woo more readers in Japan, is addressing the challenge with a new look that started with its April 3 editions.

For Japanese readers, the paper now has two to four navigation aides in Japanese at the top of Page 1. In addition, it also devotes half a page to U.S. business briefs in Japanese.

Those stories, provided by the Dow Jones news wire, which is owned by the paper's parent company, are not available elsewhere in the newspaper.