East Japan Railway Co. announced Tuesday that it will launch a full-scale Web site to sell and deliver more than 10,000 items in cooperation with major convenience store chain operator Lawson Inc.
On April 8, consumers will be able to place orders online with Eki-net (http://www.eki-net.com) to have goods delivered to convenience stores owned by JR East or Lawson in the Tokyo metropolitan area, said Masatake Matsuda, president and chief executive officer of JR East. JR East owns 179 stores, based in train stations.
The railroad company is also negotiating with Hankyu Department Stores Co. and drug store chain Matsumotokiyoshi Co. to market their goods on the site.