Staff writer
A project involving communication professionals and students in Japan and China will focus on advertising and how effective it becomes in market expansion.
For China, which officially began its shift from a planned economy to a more market-oriented one in 1979, the demand for commercial advertisements -- which serve to lubricate a market economy -- have increased yearly.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.