Nippon Life Insurance Company announced Wednesday it will introduce a new business scheme April 2, offering life insurance and other services under one account.
Under the new system, clients will receive an account card for all of their contracts with the life insurer and its two subsidiaries.
This will allow the nation's top insurer to provide a wide range of services in one package, the firm's executives told a news conference.
The firm said it hopes to expand the range of services it offers beyond life and non-life insurance to eventually cover investment trusts, the Japanese version of the U.S. 401(k) pension plan, nursing services and loans.
Premiums will differ depending on the services customers purchase, company officials said, noting that those with bigger accounts will receive bigger discounts.