Appealing to the health-crazed masses, a new crop of portable health gadgets is proving popular with consumers.

The electronic products can be used as easily as cellular phones or automatic cameras, according to manufacturers and customers.

The Puku-puku Esthe, by Namco Corp. is one product designed to measure body fat. After inputting ones' weight, height and age, and taking a firm grip on the handles, the device calculates the user's percentage of body fat to total weight.