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October 05, 2025
 

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Professional models cosplay characters from Persona 5: The Phantom X, one of many titles on display at Tokyo Game Show, Japan's largest gaming industry event.
LIFE / Digital
Tokyo Game Show 2025 leans into renewal and rebirth
Japan’s largest games industry show returns with its largest spread of exhibitors yet.
LIFE / Digital
'He's a regular man, not unlike us': Marking 40 years of Mario games
Super Mario Bros., released for Nintendo's home consoles in Japan on Sept. 13, 1985, was a landmark of early video gaming.
LIFE / Digital / ON: GAMES
Racehorses, anime girls and gambling: Umamusume’s recipe for success
The latest overnight hit from Japan’s gaming world relies on a quirky mix of elements from the worlds of pop culture and sports.
Shinobi: Art of Vengeance makes excellent use of stages dripping with atmosphere to punch up the feel of its tight combat mechanics.
LIFE / Digital / ON: GAMES
Aug 25, 2025
Sega's ninja-themed Shinobi series is back from the dead
By Owen Ziegler
The long-running series hasn’t had a console release since 2003, but the new title is nearly enjoyable enough to make the wait worth it.
A video on Bayraktar's Instagram account of the Belgian photographer approaching an elderly worker in Tokyo's Shibuya has gone viral, garnering almost 9 million views.
LIFE / Digital
Aug 6, 2025
Photographer Bleg Bayraktar is winning social media with politeness
By Laura Pollacco
Japan holds a special place in the heart of the Belgian photographer, who has shot portraits in various countries and cultivated a reputation for being incredibly respectful.
Sega's first brick-and-mortar store in Japan is an example of how the country's video game industry is thinking of its digital products as tangible experiences.
LIFE / Digital
Jul 18, 2025
Sega’s first Japan store signals ‘immersive entertainment’ push
By Gendel Gento
Opened on July 18 in the Shibuya Parco building, the video game company’s brick-and-mortar venture hints at a broader trend in Japan’s gaming landscape.
After nearly shuttering earlier this year, the Tokyo-based Game Preservation Society continues its work to save the early history of Japanese gaming.
LIFE / Digital
Jul 12, 2025
‘Our ultimate goal is to save every single Japanese video game’
By Gendel Gento
The Tokyo-based Game Preservation Society almost shuttered earlier this year, but a flood of support has buoyed efforts to save games on extinct media.
Hideo Kojima, the leading auteur in Japanese video games, has skirted controversy in the wake of the release of Death Stranding 2: On the Beach
LIFE / Digital / ON: GAMES
Jul 12, 2025
Is Japanese skin really ‘too smooth’ for Hideo Kojima’s games?
By Owen Ziegler
When it comes to Hideo Kojima’s visuals, art imitates life — and it’s more often Hollywood’s version of life than Japan’s that influences his games.
Since its introduction in 1985, Sega's UFO Catcher machine has come to define crane games in Japan.
LIFE / Digital
Jun 24, 2025
King of Japan’s arcades, Sega’s UFO Catcher turns 40
By Gendel Gento
Where would Japan’s arcades be without the rows and rows of crane games that Sega’s influential machine helped popularize?
From participants on the JET Programme to full-time content creators, Megan and Ben share their lives in Japan on screen. They recently signed with Tokyo-based influencer agency GeeXPlus.
LIFE / Digital
Jun 19, 2025
The Hitobito's Megan and Ben uncover the real Japan, one video at a time
By Patrick St. Michel
The couple moved to Japan to be teachers. Now, their YouTube clips are viewed by millions.

Takaichi poised to become Japan's first female PM after winning LDP poll
Sanae Takaichi, the newly elected leader of the ruling Liberal Democratic Party, holds a news conference after the LDP presidential election in Tokyo on Saturday.
A Japanese ski resort town is roiled by a debate over immigration
A Swedish snowboard instructor works at the Niseko ski resort area on Hokkaido, in Kutchan, in December 2022
Tokyo's newest stationery store sells 'a slower, more human rhythm'
Plotter's signature customizable leather binder is just one of many products contributing to the ongoing boom in the popularity of Japanese stationery.
One dead, one missing in Japan after bear attack
A bear warning sign. More and more wild bears have been spotted in Japan in recent years, even in residential areas, due to factors including a declining human population and climate change.
Japan’s jobless rate edges up to highest in over a year
August’s unemployment figures showed a slight tempering of Japan's job market, but the data still points to overall firmness amid an ongoing labor shortage.
The summer kabuki came roaring back
Kabuki has been trying for years to attract a new generation of fans. One way to do this has been to adapt manga and anime franchises, such as “Naruto,” for the stage. 
Tea ceremony experts see matcha boom as a big opportunity
Atsuko Mori, founder and director of Kyoto-based tea salon Camellia Tea Ceremony, prepares matcha during a tea ceremony in Kyoto.
Japan's far-right party courts Trump allies and vows not to get 'wacky'
Sanseito party leader Sohei Kamiya speaks during an interview in Tokyo on Sept. 25.
How Ohtani has boosted Japan's soft power and made LA even more baseball-obsessed
Fans at Dodger Stadium pose in front of a mural highlighting the Dodgers' Japanese stars from past and present during a game earlier this year.
Japan faces fresh energy challenge as it seeks to expand power-hungry data centers
Data storage tapes at the National Energy Research Scientific Computing Center facility in Berkeley, California. Data centers consume massive amounts of electricity and water, and that will only rise as generative artificial intelligence takes off in earnest.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Growing families are being priced out of Tokyo’s condo market, forced to choose between downtown convenience and suburban space.
Is living in central Tokyo still affordable?
By Alex K.T. Martin

SUSTAINABLE JAPAN

Maruhachi never sleeps in quest for better futons
Maruhachi never sleeps in quest for better futons

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