It was perhaps inevitable that Marie Kondo, the one-time Shinto shrine maiden turned tidiness guru and media powerhouse, would expand her organizing business into products.
Yet her first embrace of consumerism more than a year ago roiled the internet, which cried foul as she began selling an array of minimalist objects — housewares, decorative items and organizing supplies — that included pink suede slippers, a boar-bristle broom set and, most notably, a tuning fork presented as a "reset” tool, the ping of which one imagined was the actual sound of "sparking joy,” Kondo’s trademark phrase.
It was a spare (ish) collection, however. Her latest foray is expansive: 100 organizing objects in a collaboration with — wait for it — U.S.-based retail company, the Container Store.
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