Women wearing their newest spring frocks braved a spell of unusually brisk weather to catch more than 52 Japanese and Asian brands showcasing their wares during the fall/winter 2017-18 installment of Amazon Fashion Week Tokyo from March 20 to 26.
Keita Maruyama and Mintdesigns were the most well-known brands on display, and if there was a noteworthy common thread between the two shows, it was that the traditional runway fashion show is out, while a fun, Instagram-ready installation presentation is most definitely in.
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