In order to stand out in the ever-crowded booze corner of convenience stores, Sapporo is playing up the traditional production methods behind its brews. It has released a second installment of the "Beer Surprise" series of drinks — available exclusively at Family Mart convenience stores. The Shifuku No Koku offering (¥223) boasts a complicated artisanal backstory and richer flavors than most other low-cost beers. However, the rather plain aftertaste fades quickly. Shifuku No Koku is fine for those wanting to try something a little different, but it's a story that reads better than tastes.
39 mins ago
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