Mina Perhonen’s new Call store is a one-stop shop in Omotesando for anyone who loves Nordic-inspired fashion and interiors. Filled with simple, soft-hued ceramics, rolls of irregular geometrically patterned textiles, racks of floaty cotton garments and displays of elegant hand-crafted goods, Call takes its name from “Creation All,” which Mina Perhonen designer Akira Minagawa explains is derived from the concept of being “all-inclusive.”
This is also the first time that Mina Perhonen — best known for its union of Finnish minimalist sensibility with Japanese textiles and fashion — has opened a boutique that includes a cafe and grocery shop.
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