Diesel adds to the family
They say Italians like big, extended families, making the Italian brand Diesel's new additions to its family of stores very apt. And it's twins! Diesel has opened a brand new store in Aoyama and next to it is another new one for its high-end label Diesel Black Gold.
The latter is a standalone boutique — a first for Tokyo — that sets its sights on a savvy and swanky clientele, the kind who follow its fashion shows in Milan. It's the sixth standalone boutique for Diesel, but the Aoyama store is notably more luxe than its predecessors: The facades are blanketed with a vertical garden, while inside is a chic black-and-white interior.
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