The last day of Mercedes-Benz Fashion Week Tokyo coincided with the Shibuya Fashion Festival, a platform for designers feeling constrained by the limitations of the official venue at Hikarie. As it was, the only condition placed on the participating designers' means of presentation was that they be open to the public and take place in the leafy surroundings of Miyashita Park in central Shibuya to the accompaniment of the passing Yamanote Line trains.

Currently in its fourth season, the festival has become an accepted part of Fashion Week Tokyo. The lack of scheduling conflicts and the concession of providing an all-important front row seat to tempt well-heeled editors and buyers into attendance have proved key, but have also arguably done more to connect the industry-types who only venture out of their offices in a taxi with the street level of fashion key to Japan's ongoing soft power.

The methods that participating brands employed to communicate their latest collections were as varied as ever. Melantrick Hemlighet, created by cult designer Yuya, opted for a bakery cafe in collaboration with local bakers Shigekuniya 55. The appropriately patisserie-themed collection was showcased by the waitresses at the cafe and embodied the lifestyle that accompanies the fashion. It also helped give the label excellent coverage, as Yuya's bread-crowned waitresses were inevitably snapped by photographers wherever they walked.