Peninsula's breast cancer campaign
Every October, The Peninsula Tokyo holds its annual campaign, Peninsula in Pink, to support Breast Cancer Awareness Month.
Throughout the month, the hotel will have signature pink-themed promotions. For example, the hotel will donate ¥400 from the sale of each Peninsula in Pink restaurant or spa promotional item to the Japan Association of Breast Cancer Screening and Keep A Breast Japan. Peninsula staff members will wear original Peninsula pink ribbon pins and hand out pamphlets to guests about ways to detect early signs of breast cancer.
Also, true to the hotel architect's original vision of a Japanese lantern when lit at night, the exterior of the hotel will become a shining pink landmark. Standing 100 meters and 24 stories tall, the hotel's iconic exterior and crown will be illuminated in pink to raise awareness about the fight against breast cancer.
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