In what was the second season of Mercedes-Benz Fashion Week Tokyo since the German car-maker crucially stepped in as lead sponsor when government funding dried up last year, 37 brands presented their collections for the 2012-13 fall/winter season from March 18 to 23.
So, having been hooked up to life-support courtesy of lead sponsor Mercedes-Benz — along with cosmetics brand Maybelline and express transportation company DHL as sponsors — how did this season's staging of the twice-yearly Fashion Week Tokyo fare?
On paper, the 50,000 attendees to the shows and the week's fashion-related events around Tokyo sure made it sound like a party to go down in history. Shows and events were streamed online at official websites, and those brought in an extra whopping 43,000 page views a day — or 302,000 over the week.
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