You could be fooled into believing that necono, from superheadz, is simply a decorative cat figurine to dangle from your key chain. It is, however, a quirky digital camera. and may just be the thing to coax a few smiles out of any camera-shy people you know.

In contrast to normal point-and-shoot cameras, holding up Necono to take a picture should actually get people's attention rather than scaring them away. Though admittedly the timer light is a little creepy - when you set it to take a timed picture, a single red light flashes in one of the cat's eyes, giving it a somewhat demonic appearance in my opinion. On the other hand the magnets on the cat's feet make setting up for a timed shot a breeze - just stick it on to a metal surface, set the timer and strike a pose! Perhaps one of those cute catlike poses Japanese idols like so much.

Taking pictures with the cat-shaped camera is a little tricky without any viewfinder, but you should get the hang of it with time. And if you look deep into Necono's eyes, that's where you'll find the camera lens and sensor. Superheadz also plans to release an accompanying monitor later this summer, so stay tuned for that.