THE opening ceremony
Already successful in New York and Los Angeles, Opening Ceremony has now brought its mini-megamall concept to Tokyo, taking over eight floors of the Seibu Movida building in Shibuya. Fearless at approaching labels and artists, Opening Ceremony has spearheaded collaborations with actress Chloe Sevigny and director Spike Jonze, was the first to bring Topshop and Cheap Monday out of their respective home countries.
"I'm shocked at how cooperative all of these artists and companies have been when we approach them to work with us. We just want a store that houses everything we like — the whole store was born out of a love for shopping," said CEO Carol Lim. "It all started when we went on a trip to Hong Kong and were amazed at how people consume there. They buy expensive things in the shops and then turn around and shop at the flea market. We wanted to create a space that would mimic that 'total shopping' range," adds creative director Humberto Leon.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.