Hearing a 2001 Mont-Perat described as "just like a rock concert by Queen" is enough to make any self-respecting Frenchman expel a snort of derision from his finely-tuned nostrils.
But the enormous impact the wine manga "Kami no Shizuku (The Drops of the Gods)" has had on wine sales across Asia cannot be shrugged off with a boff of Gallic unconcern. Just two days after the issue with that particular comment came out, a Taiwanese importer sold 50 cases of Mont-Perat.
Thus, when the French version — titled "Les Gouttes de Dieu" — was published in France last week, it came out in a storm of media attention.