What looks like NASA's mission-control center is actually the world's biggest, most high-tech car auction.

With 19 auction centers across Japan, state-of-the-art satellite hook-ups and prodigious turnover, Used Car Systems Solutions (USS) is redefining the future of car auctions.

It was established 27 years ago by visionary car enthusiast and company chairman Futoshi Hattori, who says, "I'm always trying to find the right balance and best prices between the buyers and the sellers. It's a real challenge."