Little monkeys
No bones about it -- Nigo(R) is on fire. The man behind the A Bathing Ape(R) streetwear phenomenon sits at the helm of a branding machine that encompasses stores in New York, London, Hong Kong, Taipei and every big city on the Japanese archipelago. He also runs a cafe, a hair salon and a record label, stars in his own TV show and plays in hip-hop supergroup Teriyaki Boyz. With a fleet of supercars and an astonishing collection of bling that includes many diamond-encrusted grills, he is a jet-set celebrity who counts icons like Karl Lagerfeld and Kayne West as bosom buddies.
Following up from Billionaire Boys Club, a line created in collaboration with hip-hop superstar Pharell Williams, the latest arm added to Nigo(R)'s ever-expan- ding empire is BAPE KIDS TM . The stunning store was designed by Masamichi Katayama, the man behind the brand's impossibly clean-looking interiors, under the supervision of Nigo(R).
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